The Beverages subcategory analyzes the markets for non-alcoholic drinks (juices, dairy, soft drinks, bottled water, functional beverages, energy & sports drinks, RTD coffee/tea) and alcoholic beverages (beer, wine, spirits, craft beverages). Reports spotlight premiumization, no/low-alcohol trends, plant-based beverages, herbal infusions, functional hydration, and sustainability in drink packaging. Consumer preferences are shifting toward healthier, wellness-driven beverages, customization, and on-the-go formats. With strong demand across hospitality, retail, e-commerce, and convenience outlets, this market remains one of the key drivers of innovation in the global food & beverage industry.